The commercial world is a complex and vibrant place, where establishing relations is crucial. The best way to approach companies to present yourself and set the grounds for future collaboration is to send proposals.

But most businesses use this strategy, so you must find a way to make your document stand out. The solution is a well-conceived proposal template; it will make sure your proposal will differentiate itself from the competition, and you will get to the next step in the business relationship with your future client.

What Is a Proposal?

Proposals are documents businesses use to convince a potential client that future collaboration will be more than beneficial for both parties.

A proposal opens the way to a more detailed conversation, so it has to contain all the essential aspects the client may be interested in. The business world is highly competitive, and the proposal determines the client’s first impression of your professional activity.

That’s why you must draft it with a lot of care and attention to details, and a proposal template is the best tool you can use.

What Are Proposals Used for?

Proposals are used for making the initial contact between two companies, one that is looking for a certain service and another that provides it. A business proposal can be requested by the client, who then compares all the documents they receive and chooses the most appealing one.

Or it can be sent unsolicited, as part of a market prospect strategy. Business proposals are used in most fields and are meant to join compatible businesses for future collaboration.

What Should Be Included in a Proposal?

Using a business proposal template helps you include all the essential elements in your document, and that leads to a positive reaction from the client.

To begin with, you need to present yourself and your business and highlight the level of qualification, the experience, the reviews from satisfied clients, and all the abilities you bring to the table.

The next step is to point out the problems your client is facing and find some issues they aren’t even aware of. Meanwhile, you must recommend your solution and generally sketch a strategy that can help them overcome the obstacles and reach material gains shortly.

An efficient business proposal template also includes clear mentions on milestones, pricing, and limitations, as well as an explicit call to action. Proposals are sales documents, so they must be as persuasive as possible, without adding unnecessary information.

The purpose is to show your prospect that you are prepared to handle any challenge their project may face and that the service you provide has the parameters and price that best suit them.

In common practice, clients request a proposal first, and then, if it’s the case, also demand a statement of work.


Proposals are frequently used in the business world as a way to open communication with a potential client. Looking at business proposals can help, but the best way to create the perfect document to convince your prospect is to start with an excellent proposal template.

That way, you will have all the necessary sections, and you will cover the most common aspects potential clients usually look for initially.

But you also have to make sure you choose the best business proposal template , as there are many options available. CocoSign is an excellent choice, and they offer a wide range of proposal templates, covering all the essential domains.

Proposal FAQs

What is the difference between a business plan and a business proposal?

The business plan is created after the business relationship has been initiated, and it represents a clear strategy based on clear facts that you have previously discussed with the client.

On the other hand, the business proposal is the document that aims to initiate the business relation.

What is the difference between a proposal and an estimate?

An estimate anticipates the costs related to a specific service, while a proposal is a complex document that covers more aspects, not just the prices. It’s a presentation of the service provider and accentuates why it’s a good idea to choose that particular business over others.

How long should the proposal be?

The length of the proposal depends on the type of business, but generally, the recommended length is 3-5 pages. It needs to contain only relevant pieces of information and be convincing without unnecessary additions.

Surveys show that a proposal that has less than five pages has 51% chances to win, whereas as they get longer than five pages, the winning chances decrease.

What is a request for a proposal?

An RFP, or a request for a proposal, is essentially a formal pitch. It lets service providers know that a company is on the market for a specific product or service and that they are expecting offers.

Companies use requests for proposals when they don’t have hired staff to handle a specific job. It can be anything from design or public relations to catering or cleaning services.

What is the difference between a proposal and an SOW?

The proposal covers all the essential aspects that make a particular company the right choice for a potential client; it’s a complex and persuasive document. A statement of work, or SOW, is concentrated on the project’s objectives and execution criteria.

All Proposal Templates

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