Social media can be a handy tool for companies, and they usually hire external agencies or freelancers to handle this. But some potential clients may see social media marketing as something they can easily do themselves, so they may be harder to convince.
That’s why sending an excellent social media proposal is the best way to prove not only that your services are necessary, but also that they are better than those of your competitors.
What Is a Social Media Proposal?
Most companies know that social media is a great marketing tool. Studies have shown that customers choose the products of the companies they see on social media regularly, over what their competitors offer.
Social media proposals have the purpose of convincing future clients that this type of marketing should be handled by a professional. An efficient social media proposal makes the client aware of formerly undiscovered issues and strategies that will lead to increased popularity and income.
What Is the Purpose of a Social Media Proposal?
The primary purpose of a social media proposal is to highlight the difference between social media marketing and the everyday personal usage of social media people think they master.
There is an extensive effort behind such a marketing strategy, and it involves studying trends, economic analysis, and creating customized procedures accordingly.
If you study a few social media marketing proposals, you will see that they evaluate the current strategy the potential client uses and point out what needs to be improved. There may be areas that are over performing without significant results.
In the end, the goal is to prove that your expertise and experience are what was missing.
What Should Be Included in a Social Media Proposal?
The social media marketing proposal is the formal version of your plans to help the client grow. But to be as persuasive as possible, you need to turn to social media proposal templates and create a document that covers all the essential aspects.
Here is what you need to include in it:
- An executive summary, pinpointing the crucial issues and suggesting the strategies you plan to use.
- A brief but convincing ‘why me?’ section, presenting your team, your experience, and specialized skills.
- A detailed and comprehensive assessment of the client's social media presence and of the current benefits, with an emphasis on the issues they may not be aware of.
- The general lines of the strategy you intend to implement to improve their situation.
- The updated goals you want to set and the benefits they should expect from your collaboration.
- The terms of the proposal.
- A mobilization call to action
Social media is a powerful marketing tool, but it must be used by experts to get the best results. A well-written social media proposal will convince potential clients that you and your team are best suited to handle this side of their marketing strategy.
And a winning proposal is created with an excellent social media proposal template, like the ones CocoSign has developed. No matter what your line of business may be, they have an efficient proposal template to help you convince your clients.