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Social Media Proposal 1

Social Media Proposal

    As social marketing is gaining increasing popularity, your team might need a social media proposal to get your marketing wisdom exposed. Our social media proposal is written in a very structured manner to make it understandable to the audience. It clearly defines what the marketing plan is and how effective it will be, assuring your client the availability of your idea. Download our customizable template below and present it to your client!

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Social Media Proposal
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Social Media Proposal

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Social media can be a handy tool for companies, and they usually hire external agencies or freelancers to handle this. But some potential clients may see social media marketing as something they can easily do themselves, so they may be harder to convince.

That’s why sending an excellent social media proposal is the best way to prove not only that your services are necessary, but also that they are better than those of your competitors.

What Is a Social Media Proposal?

Most companies know that social media is a great marketing tool. Studies have shown that customers choose the products of the companies they see on social media regularly, over what their competitors offer.

Social media proposals have the purpose of convincing future clients that this type of marketing should be handled by a professional. An efficient social media proposal makes the client aware of formerly undiscovered issues and strategies that will lead to increased popularity and income.

Get a Social Media Proposal Template for Your Marketing Team Today!

Nowadays, social media marketing is a very important part of a company's business strategy. To seize more opportunities, you need to create a social media marketing proposal that will get your business into the conversation. Use our social media proposal sample to show your skills and abilities in a logical format, and stun the client with your excellent idea.

Download our free social media proposal now!

What Is the Purpose of a Social Media Proposal?

The primary purpose of a social media proposal is to highlight the difference between social media marketing and the everyday personal usage of social media people think they master.

There is an extensive effort behind such a marketing strategy, and it involves studying trends, economic analysis, and creating customized procedures accordingly.

If you study a few social media marketing proposals, you will see that they evaluate the current strategy the potential client uses and point out what needs to be improved. There may be areas that are over performing without significant results.

In the end, the goal is to prove that your expertise and experience are what was missing.

What Should Be Included in a Social Media Proposal?

The social media marketing proposal is the formal version of your plans to help the client grow. But to be as persuasive as possible, you need to turn to social media proposal templates and create a document that covers all the essential aspects.

Here is what you need to include in it:

  • An executive summary, pinpointing the crucial issues and suggesting the strategies you plan to use.
  • A brief but convincing ‘why me?’ section, presenting your team, your experience, and specialized skills.
  • A detailed and comprehensive assessment of the client's social media presence and of the current benefits, with an emphasis on the issues they may not be aware of.
  • The general lines of the strategy you intend to implement to improve their situation.
  • The updated goals you want to set and the benefits they should expect from your collaboration.
  • The terms of the proposal.
  • A mobilization call to action
Get a Social Media Proposal Template for Your Marketing Team Today!

Nowadays, social media marketing is a very important part of a company's business strategy. To seize more opportunities, you need to create a social media marketing proposal that will get your business into the conversation. Use our social media proposal sample to show your skills and abilities in a logical format, and stun the client with your excellent idea.

Download our free social media proposal now!


Social media is a powerful marketing tool, but it must be used by experts to get the best results. A well-written social media proposal will convince potential clients that you and your team are best suited to handle this side of their marketing strategy.

And a winning proposal is created with an excellent social media proposal template, like the ones CocoSign has developed. No matter what your line of business may be, they have an efficient proposal template to help you convince your clients.


Social Media Marketing Proposal Template

This social media marketing proposal, designed by [YOUR COMPANY] is created exclusively for use by [CLIENT NAME] of [CLIENT BUSINESS].



The following social media marketing proposal was uniquely crafted for [CLIENT BUSINESS]. Our suggested social media strategies and implementation procedures are based on the results of extensive analysis, study of social media trends, and application of specifics unique to [CLIENT BUSINESS]. We believe our proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business.

[YOUR COMPANY] is an innovative and seasoned group of marketing professionals with extensive experience in the brave new world of social media.

Tip: The executive summary will inform the client of the basic ideas of your social media marketing proposal. You can use this situation to summarise their situation, present some of your basic overall solutions, and introduce the credentials of your company and any individuals who will be working on the account. This section can be as lengthy or brief as you need, but succinct executive summaries are more impacting.



According to our research, current trends in your industry show [IDENTIFY TRENDS].

We feel these trends are significant in that they demonstrate [IDENTIFY WHAT TRENDS SHOW].

Social media has influenced your industry in the following ways [IDENTIFY HOW SOCIAL MEDIA HAS INFLUENCED CLIENT’S BUSINESS].

Tip: The above are suggested paths of explaining situation analysis to your client. In this section, you will demonstrate your deep knowledge of social media and its potential impact on the client’s business or industry. You can point out the ways in which competitors are doing well. This section is also a place to denote the strengths and weaknesses of your clients current social media accounts, if applicable. You can evaluate their website and help them see the areas in which they need improvement.




Tip: Use this section to discuss the typical demographic or audience your social media plan targets. This will be the result of research, and allows the client to better understand the justification behind the specifics of your social media strategy.



Tip: Possibly the most important part of the social media marketing proposal. In this section you will summarise the strategy intended for the client, and then you will go into detail about specific tactics for each social media channel. This section will be lengthy, and should demonstrate a solid strategy and practical, creative tactics.



Tip: Examples of platforms include Facebook, LinkedIn, Twitter, WordPress, Tumblr, Instagram, etc.



Tip: Describe in detail the tactics you will implement with each social media platform. This may include content to be used, approaches to try, discussion of possible contests or promos, use of relevant keywords or hashtags, and much more. For example, if using Twitter, you may discuss content of tweets as well as frequency of posts.








Tip: This section details how the proposed solutions will be put into practice. You can describe a specific time frame for the implementation of this plan, including time frames for communication between marketing company and client. It is a good idea to discuss social media maintenance, and detail how these social media tactics will be upheld and continued. This section will be different if the proposal is meant to offers suggestions for the client company to implement the tactics on their own. If your proposal involves social media marketing maintenance run by your company, this is where you can discuss how this will occur. In this section, you can delegate who will be responsible for what practices and when they will take place on a continuing basis.



Upon implementation of the above social media marketing strategy, our analysis projects the following outcomes:

Tip: This section highlights the intended results of your social media marketing proposal. This is a discussion of what a strong social media plan will hopefully achieve for your client. You can discuss certain goals the strategy will look to meet, and can include a timeframe for when these goals will be measured to keep track of progress.



Tip: In this section, your company will introduce its standard fees. You should provide a specific cost breakdown for implementation of the above social media marketing plan. Many social media marketing organisations suggest offering a selection of a few different plans for the client. These plans will reflect different levels of social media maintenance and related time frames. Offering your client extended social media maintenance plans is highly advisable, as many companies prefer to invest money in longer term projects, seeking the best possible results.



Tip: This section can outline payment structures for the above mentioned plans. Be sure to include the initial fee or payment needed to get the ball rolling.

Prior to a contractual agreement, a proposal may be amended upon collaboration with the client, [CLIENT NAME] of [CLIENT BUSINESS], at the discretion of [YOUR COMPANY].



Your signature below indicates acceptance of this social media marketing proposal. Your initial payment per the terms above will also represent acceptance of this proposal, and entrance into a contractual agreement with [YOUR COMPANY].



Representative: [NAME], [TITLE]


Signature: __________________________

Date: ________________________


Representative: [NAME], [TITLE]


Selected Social Media Plan: __________________________________

Signature: ___________________________________

Name: ___________________________________

Date: ___________________________________























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