Digital shopping which emerged within the early 90s, stands for purchasing, selling, and exchanging goods or services using internet-enabled electronic devices. By now, it has become one of the top-grossing industries of the time.
Rushing in malls to get anything is now replaced by online ordering products sitting on your lounge sofa. To make a business survival possible in this era, every business needs to have a digital presence.
Digital marketing is not easy at all. Everyone may create a product but its success and selling rate depends 90% on the way it is marketed. Every successful salesperson prioritizes the ease of its buyers.
What Is a Digital Marketing Proposal?
A digital marketing proposal is a document sharing the details for all the planning for your digital marketing actions. The purpose of a digital marketing proposal is to administer your clients a small amount of data about you and various digital marketing services that you simply offer the client along with the budget.
The proposal also contains the sellers brand profile and reputation. It makes a seller appear more professional to the buyers.
What Are the Major Parts of a Great Digital Marketing Proposal for Clients?
Proposals are convincing sales tools. They give clients compelling reasons to choose you instead of anyone else. There are two major parts of a great digital marketing proposal for the client.
Logistical Information
This part of the proposal defines the management, arrangement, and administration of the process including the following:
- Website design/development
- Marketing
- SEO
- Social media management
- Budget
- Duration
Convincing Information
This part of the proposal is of vast importance because it is necessary to show the reviews and give the client a valid and appealing reason to choose your company.
Not all the companies focus on this part of the proposal, because most people take the logistical part significantly. Describing the client how those services will provide real benefits to the client is however the key to approval.
Address your specific qualities and experiences and how you are better than others. It makes a meaningful impression on clients
What to Include in a Complete Digital Marketing Proposal?
Every project is unique, having different challenges and different budgets. So, you need to present yourself accordingly. It's your ability to frame the problem and solution according to the client's requirements that make the client choose and then approve your proposal out of hundreds of choices.
Smaller Projects
- Challenge: You need to research and find the challenges for the clients, a lot of homework.
- Solution: Get a solution and present it to the client, show them how their business will appear after their issue is resolved.
- Budget: Mention the budget required to resolve the issues.
Big & Long-Term Projects
For comprehensive and detailed solutions, you need to mention these points in your proposal:
- Challenge: Understand the challenges and requirements of the client and try to mention them in your proposal in an impressive way.
- Project Deliverables: Describe the benefits you are going to provide.
- Process and Strategy: Your strategies to make the plans a reality.
- Budget: Estimated budget required during project.
- About Us: Briefly describe your work and achievements.
- Terms and Conditions: Before sending, be sure to review each section of this template to ensure that your data is formatted and presented correctly.
Wrapping Up
As the industry has become more competitive and complex, customers have become more demanding. Hence, you need to keep your digital marketing proposal simple yet unique. Make a proposal with templates by CocoSign, a proposal they can't refuse.