While major companies hire in-house marketing staff, there are still many others that choose to outsource this aspect of their business. And many agencies and freelancers are hunting those jobs.
To get ahead of your competition, you need to win over your potential clients with a compelling and attractive marketing proposal.
A well-crafted proposal is particularly important in marketing because it’s definite proof that you know how to efficiently sell a product, in this case, your services.
What Is a Marketing Proposal?
Selling your services may not be that exciting, but it’s a crucial part of your activity if you’re a marketing expert. And the marketing proposal is the best tool to convince your potential client you are the right one for the job.
It’s the document that shows them your action plan, your main ideas for the strategy they need, and the general terms regarding the time frame, costs, and long-term benefits.
It’s a comprehensive presentation of what you can offer, combined with an estimation of how the project can play out and what material gains the client stands to achieve. And a marketing proposal template is the best way to create an excellent proposal.
What Are the Benefits of Using a Marketing Proposal?
Sending a marketing proposal is the best step after the initial discussion with a potential client because it gives you a chance to organize your plans and thoughts on the matter and communicate efficiently.
First of all, drafting a proposal using a good marketing proposal template makes sure that you and the client are on the same page, and the priorities are crystal clear.
You can use the marketing proposal to identify opportunities that the client may not be aware of and that you can capitalize on efficiently. It’s also the best way to set quantifiable goals and show the client precisely what to expect from your collaboration.
What Are Included in a Marketing Proposal?
While creativity is undoubtedly useful, looking at a marketing proposal example will show you the main features every efficient marketing proposal must have:
- The executive summary is the best way to start your proposal because it makes it easy to read and approve by all the departments involved. Make sure you identify the real problem your potential client faces; sometimes, it may be different from the one that concerns them.
- Your solution to the problem, in general terms. You will provide the details once you sign the contract. But be specific enough to inspire confidence.
- Clearly state the benefits your client will get by choosing your marketing strategy, using actual examples and terms that they can fully understand.
- Pricing options are essential, but make sure you explain precisely what each package includes.
- End the marketing proposal with a strong call to action, pointing out the next step they need to take.
A successful marketing proposal must be able to convince even the most skeptical clients and stand out from the pile of proposals they probably receive.
The best way to achieve that is by using an excellent marketing proposal template. That way, all the information will be organized, visually pleasing, and persuasive.
Take a look at the marketing proposal sample CocoSign offers to see all the main categories you need to include. We also have excellent proposal templates for most types of businesses, all carefully crafted to ensure the user’s success.