Public Relations Proposal 3
Public Relations Proposal 1
Public Relations Proposal 2
Public Relations Proposal 3
Public Relations Proposal 1

Public Relations Proposal

    Every business is looking to sell face, and a public relations proposal is what you need to sell your credentials. Our free public relations proposal template helps you detail what your research about the client’s brand has revealed. It also allows you to follow up with remedies you can implement for the brand and the fixed and variable costs that may occur. Grab a free copy today and edit it to your needs.

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Public Relations Proposal
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Public Relations Proposal

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Convincing a company to trust you with their public image can be quite a challenge, especially since there is a lot of competition on the market. You need to prove above any doubt that you are the one that can handle their public relations impeccably and that you can help their business grow.

To make sure you are as convincing as possible, you need to send a perfect public relations proposal that you have tailored to their exact situation and necessities.

What Is a Public Relations Proposal?

Public relations proposals are the best way to ‘court’ a potential client, and to convince them that you are the right choice if they need to improve and maintain their public image.

But since this is such a sensitive area, you need to approach it with the utmost care and confidence. A well-designed PR proposal needs to send the right message about your credentials, experience, abilities, and enthusiasm, all of which will help the client’s business grow.

It’s the document that convinces them that you are the one that best understands what they need and that your services have the quality and price they are looking for.

Download a Free Public Relations Proposal Sample Now

Image is everything in the modern business world, and businesses are always looking for solutions to help boost their PR. With our public relations proposal sample, you can edit it to suit your custom offer and present a compelling deal to the client. Download the template now and start winning more business.

What Should Be Included in a Public Relations Proposal?

Using a PR planning template can help you leave your competition behind, by sending the most elaborate and targeted public relations proposal to your prospect. That means you need to cover all the essential elements your future client may be looking for.

It must start with a brief but efficient ‘Why me’ section, presenting the experience, abilities, and previous successful campaigns that make you and your team the right choice.

The next step is to show that you have performed an in-depth analysis of your client’s background and current situation and that you have established the preliminary strategy and goals.

This will only be a general view on your activity; the specifics are to be determined once you are hired. But it is essential to show that you have clear and tangible goals in mind and can provide the best strategy to reach them.

To show that you are providing open and efficient communication, set the limitations and exclusions from the start so that the client will know what they are paying for and what extra charges may occur.

Download a Free Public Relations Proposal Sample Now

Image is everything in the modern business world, and businesses are always looking for solutions to help boost their PR. With our public relations proposal sample, you can edit it to suit your custom offer and present a compelling deal to the client. Download the template now and start winning more business.

Conclusion

Public relations proposals need to show a lot of professionalism and creativity. At the same time, they must include all the essential aspects of your future collaboration with the client. So, to make sure they are complete, you need to use a top-quality public relations proposal template.

CocoSign is an excellent provider of proposal templates for all types of businesses, and the one for public relations proposals will undoubtedly help you create the ideal document.

DOCUMENT PREVIEW

Public Relations Proposal Template

Whether you are responding to a formal Request for Proposals (RFP) that was advertised on a public relations (PR) website or if you received a request directly from a client, this template will help you create a clear, comprehensive PR proposal. If you are responding to an RFP, be sure to adapt this template to meet the specific requirements outlined in the instructions.

Executive Summary

If your PR proposal is longer than just a few pages, it is a good idea to include an executive summary. An executive summary provides an overview of each of the sections in the proposal. It should be no longer than one or two pages.

Understanding

This section should provide a summary of the background research you have completed.  Begin by giving a brief overview of the state of the customer’s industry. List the key players and their main activities.

Then, describe the public relations or marketing issue the customer is facing. Consider why they released this RFP and what their specific needs are.

Proposed Solution

Explain how your organization is prepared to meet the customer’s needs. Highlight the key benefits of working with your team and write persuasively to convince the customer that you are the best firm for the job.

Timeline

Provide a schedule of the major milestones in your proposed PR project. Using a graphic like the one below makes it easy for the reader to see the big picture.

Phase 1

[Month] - [Month], [Year]

Phase 2

[Month] - [Month], [Year]

Phase 3

[Month] - [Month], [Year]

 

 

About Us

A PR project is only as good as the team who will implement it. Use this section to show off your staff’s PR experience and credentials.

Our Team

Introduce the staff who will work on the project. Provide a brief summary of their relevant experience and education and describe their proposed role on the project.

Our Services

Provide an overview of all of the relevant services your firm offers. This gives you a chance to highlight your expertise and show the breadth of your offerings.

Pricing

Present the cost of your services to the customer. Include a table like the one below, and include both hourly rates and fixed price items in your proposed pricing. 

Item

Price

Quantity

Totals

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Project Total:

 

 

Terms and Conditions

Include your company’s terms and conditions, which describe the provisions, requirements, rules, specifications, and standards on which the resulting PR contract will be based.

 

Agreement and Signatures

Before you begin working on the PR project, the client needs to review and approve your proposal. Include signature lines directly in the proposal to make it easy for the client to sign and approve.

 

 

______________________________

[Client’s Name], [Client’s Title]

______________________________

[Your Name], [Your Title]

 

Disclaimer

CocoSign represents a wide collection of legal templates covering all types of leases, contracts and agreements for personal and commercial use. All legal templates available on CocoSign shall not be considered as attorney-client advice. Meanwhile, CocoSign shall not be responsible for the examination or evaluation of reviews, recommendations, services, etc. posted by parties other than CocoSign itself on its platform.

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