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Top 6 ways to generate leads in the insurance industry


The competition in today’s business world is tremendous and is increasing day by day. It demands insurance agents or companies to devise effective digital marketing strategies to reach their potential customers. The current method for generating leads via robust online marketing techniques is absorbing traditional ways of marketing. As per the most recent research, over 69% of customers surf the internet to find the most suitable choices before finalising an insurance agreement. This indicates the significance of effective insurance lead generation and the necessity to digitise a brand’s online presence.

That indicates that the insurance companies must improve their brand's online presence and conceive an efficient lead generation technique to stay competitive. Nevertheless, there are additional routes through which insurance agencies can reach their potential customers.

By Generating leads online, you have to pay only a fraction of the initial investment cost compared to traditional lead generation methods. Also, online lead generation does not depend on working hours, employee vacation or other human factors.

Online Lead Generation allows insurance agencies to acquire new leads locally, nationally or even internationally at any time of the day. That is because there are no built-in restrictions for online lead generation, and you can automate it to track leads. Read on to learn more about how to use your lead generation strategy to your advantage.

06 Ideas for Generating Insurance Leads

For many insurance companies, however, online lead generation is a new domain. Whether you offer life insurance, auto insurance, auto insurance, home insurance, or business insurance, it's important to understand what works and what doesn't when generating more leads online.

Therefore, we have put together the eight best ideas for generating insurance leads.

  1. Build Your Own Website

Insurance agencies need to have a good website to attract visitors to search for recommendations and deals online before requesting a quote from an insurance company. Creating a website that contains all the information about your business and products will help people find you online.

Your website is the heart of your lead generation strategy. Your goal is to convert visitors into potential customers. Create a clean, informative and easy-to-navigate site with call-to-actions that help potential customers quickly find what they need.

In addition, easy-to-navigate websites help users navigate from one page to another while viewing a list. It's also easy to fill out a contact form or find company contact information.

Thanks to Andrew Drow, WellPCB

Contact forms

The Contact form is one of the best ways to generate new leads. These forms only take a few minutes for a web developer to create, and the potential rewards are enormous. To maximize the success of your insurance company’s lead generation, ensure that your developers create effective lead generation forms.

The Contact form is a small area of the page where visitors can provide information like:

Name, address, phone number, Email address, service request, Customised message, And much more!

After submitting a contact form, the visitors invite you to email or call them. These exchanges range from updating them about the latest additions to your product line to providing them with your latest email newsletter. It may also mean creating a customized offer.

It's important to stay in touch with prospects, regardless of interaction.

To get the maximum out of your contact forms, place them on every page of your website. This includes homepages, blog pages, company information pages, etc. Every page on your website can generate new customers, and every lost lead is another lead from a competitor.

Thanks to Adil, MyPrep

  1. Email marketing

Insurers can generate nearly 50% of additional revenue through email marketing compared to other strategies. This can be achieved by creating an intuitive contact form and placing it elsewhere on your website, this way you can build your email subscriber list. The goal is to increase your subscriber list and streamline your email marketing strategy. You can also refine your list, especially if you offer a variety of insurance products.

Some other tips for improving your email marketing campaign and lead generation rates include Personalizing your email, Optimizing email for mobile, tablet and desktop devices, etc.

It is also important to track the performance of your campaign using an email platform. This will give your insurance company an idea of which strategies are working. This leads to strong email marketing campaigns that generate valuable leads.

Thanks to Evgeny Chimpoy, Church Helper

  1. Search Engine Optimization(SEO)

Optimizing your website helps you rank your website higher in search results of search engines like Google, Bing and Yahoo. This allows visitors to become insurance customers when they visit websites and interact with your high-quality content that meets their needs. Because it requires time and effort to completely optimize the website, hiring an SEO expert can be beneficial, it uses a variety of methods such as on-page and link building to make your website rank higher in the search engine results for specific keywords.

Thanks to Andrew Griffith, Garden Furniture.

  1. Pay per click(PPC)

Pay per Click (PPC) ads: You can start PPC ads using Google Ads. This method does not require a large initial investment, but it helps you get qualified insurance leads faster than other methods. Ad listings appear above the organic results and they include ads from Facebook and Google. Due to the bidding system, ads with high bids for a particular keyword are more likely to appear on search engine pages.

  1. Chatbots

Whether you are a home insurance company, life insurance company, or business insurance company, chatbots provide value and assistance. Adding chatbots to your website provides a new way for users to connect to your business, even when your team is away.

The chatbot allows users to get a large amount of information about your business, such as:

Types of insurances

Costs of insurances

Business locations


Chatbots can also turn users into leads by inviting them to receive a customized quote or make an appointment with an insurance agent. Even better, they provide value to the users who become customers, like by processing payments or managing bills.

This is an advantage for your team and a unique selling point for your company.

Final Words

Marketing strategies vary from one insurance sector to another. Therefore, it is important to find a personalized way to generate insurance leads that will have a positive impact on consumers. Beyond the ideas above, there are many other effective ways insurers can generate leads.